Website Privacy Policy

Privacy Policy

Effective as of August 28, 2025.

We at Sima Analytics Ltd. (together with its affiliated companies – "Sima Analytics", "we", "us" or "our") put great efforts in communicating our privacy practices and in making sure that the information we process is safe and properly used.

This Privacy Policy ("Policy") describes how we collect, store, use and disclose data which relates to identified or identifiable individuals ("personal data" and "data subjects", respectively) who visit or otherwise interact with our website, available at https://www.opsima.com/ (collectively, "Visitor(s)" or "you", and "Site", respectively), and any online ads and content, or emails and communications in relation to the Site.

The activities described above are the "Services" to which this Policy applies. Please note that this Policy does NOT cover our privacy practices regarding specific services offered by Sima Analytics, which have separate privacy policies and notices.

Specifically, this Policy describes our practices regarding:

Data Collection
Data Uses
Data Location
Data Retention
Data Sharing
Cookies & Tracking Technologies
Communications
Data Security
Data Subject Rights
Roles & Responsibilities
Additional Notices & Contact Details

Please read this Privacy Policy carefully and make sure that you fully understand it.

You are not legally required to provide us with any personal data. If you do not wish to provide us with your personal data, or to have it processed by us or any of our Service Providers (defined in Section 5 below), please avoid any interaction with us or with our Site, or submit a request to exercise your rights as further explained in Section 9 below.

1. Data Collection

We collect and generate the following types of personal data concerning our Visitors:

Site Usage Data: connectivity, technical and aggregated usage data, such as user agent, IP addresses, device information (like type, OS, device ID, browser version, locale and language settings used), connectivity data, activity logs, communication and performance logs, session recordings, issues and bugs, and the cookies and pixels installed or utilized on our Site and/or a Visitor's device;
Prospective Customer Data: Data relating to individuals who are employed or engaged by our prospective business customers, which we may collect in the following ways:
- Direct interactions and communications with us: Data you provide when submitting an online form on the Site, including the "Contact Us" and "Newsletter Subscription" forms (such as your name, title, e-mail address, phone number, and country), or when interacting with us through any other means, including surveys, feedbacks, transcripts, and analysis thereof.
- Data received from third parties: We may receive personal data concerning you from other sources. For example, if you participate in an event, webinar or promotion that we sponsor or participate in, we may receive your personal data from its organizers. We may also receive your contact and professional details from our business partners or Service Providers, and through the use of tools and channels commonly used for connecting between companies and individuals, such as LinkedIn and other data sources.

We collect such data either automatically, through your interaction with us or with our Site, or through third-party services, social media, analytics tools, events we organize or participate in, and other business initiatives.

2. Data Uses

We use Visitors' personal data as necessary for the following purposes and in reliance on the following legal basis:

Site Usage Data

To facilitate, operate and provide our Site. (Legal basis: Legitimate Interest)
To monitor, study and analyze use of the Site. (Legal basis: Legitimate Interest)
To gain a better understanding on how individuals use and interact with our Site. (Legal basis: Legitimate Interest)
To support and enhance our data security measures. (Legal basis: Legitimate interest, Compliance with legal obligations)
To comply with court orders and warrants, and prevent misuse of the Site. (Legal basis: Legitimate interest, Compliance with legal obligations)
To comply with applicable laws and regulations. (Legal basis: Compliance with legal obligations)

Prospective Customer Data

To contact our Visitors with general or personalized Service-related messages, as well as promotional messages. (Legal basis: Legitimate Interest, Consent (where appropriate))
To facilitate and optimize our marketing campaigns, ad management and sales operations. (Legal basis: Legitimate Interest)
To explore and pursue growth opportunities by facilitating a stronger local presence and tailored experiences. (Legal basis: Legitimate Interest)
To facilitate, sponsor and offer certain events, contests and promotions. (Legal basis: Legitimate Interest, Consent (where appropriate))
To create aggregated data, inferred non-personal data or anonymized or pseudonymized data. (Legal basis: Legitimate Interest, Performance of a Contract, Compliance with legal obligations)
To comply with applicable laws and regulations. (Legal basis: Compliance with legal obligations)

We do not sell your personal information for the intents and purposes of the California Consumer Privacy Act (CCPA).

If you reside or are using the Site in a territory governed by privacy laws under which "consent" is the only or most appropriate legal basis for the processing of personal data as described herein, your acceptance of this Policy will be deemed as your consent to the processing of your personal data for all purposes detailed in this Policy. If you wish to revoke such consent, please contact us at Legal@opsima.com.

3. Data Location

We and our authorized Service Providers maintain, store and process personal data in the United States of America, the EU, the UK, Israel, Japan and other locations, as reasonably necessary for the proper performance and delivery of our Site and its Services, or as may be required by law.

While privacy laws may vary between jurisdictions, Sima Analytics, its affiliates, and Service Providers engaged in processing hereunder, are each committed to protecting personal data in accordance with this Policy, customary industry standards, and such appropriate lawful mechanisms and contractual terms requiring adequate data protection.

To the extent we transfer Visitors' personal data originating from the European Economic Area (EEA), the UK or Switzerland elsewhere, we rely on appropriate data transfer mechanisms as established under applicable law, such as the standard contractual clauses adopted by the EU, the UK or Switzerland. You are entitled to request a copy of the standard contractual clauses used in these cases, and may do so by e-mailing Legal@opsima.com.

4. Data Retention

We retain Visitors' personal data for as long as it is reasonably necessary in order to maintain and expand our relationship and provide you with our Site and offerings; in order to comply with our legal and contractual obligations; to pursue our legitimate business purposes; or to protect ourselves from any potential disputes, all in accordance with our data retention policy.

Please note that except as required by applicable law or our specific agreements with you, we will not be obligated to retain your personal data for any particular period. If you have any questions about our data retention policy, please contact us by e-mail at Legal@opsima.com.

5. Data Sharing

We may share your data with certain third parties, including law enforcement agencies, our Service Providers and our affiliates, in accordance with this Policy and as described below:

Legal compliance: We may disclose or allow government and law enforcement officials access to your personal data, in response to a subpoena, search warrant or court order, or in compliance with applicable laws and regulations.
Service Providers: We may engage selected third-party companies and individuals to perform services complementary to our own. Such service providers may include hosting and server co-location services, communications and content delivery networks (CDNs), data security services, fraud detection and prevention services, web analytics, e-mail distribution and monitoring services, and our legal, financial and compliance advisors.
Third-party websites and services: Our Site may include links to third party websites and integrations with third party services, governed by such third party's terms and privacy practices and policies.
Protecting rights and safety: We may share personal data with others if we believe in good faith that this will help protect the rights, property or personal safety of Sima Analytics, any of our Visitors, users or customers, or any members of the general public.
Sima Analytics affiliated companies; change of control: We may share personal data internally within our group. In addition, should Sima Analytics or any of its affiliates undergo any change in control or ownership, personal data may be shared with or transferred to the parties involved in such an event.
Additional sharing: Sima Analytics may share personal data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal, non-identifiable and anonymous.

6. Cookies & Tracking Technologies

Cookies: Cookies are small text files that are stored through the browser on your computer or mobile device when you visit a website. Some cookies are removed when you close your browser session — these are the "session cookies". Some last for longer periods and are called "persistent cookies". We use both types of cookies to facilitate the use of the Services' features and tools. While we do not change our practices in response to a "Do Not Track" signal in the HTTP header from a browser or mobile application, you can manage your cookies preferences through your browser settings.

Google Analytics: We use Google Analytics to collect information about the use of our Site. Google Analytics collects information such as how often you visit the Site, which pages you visited when doing so, and which other sites you used prior to coming to our Site. We do not merge the information collected through the use of Google Analytics with personally identifiable information. You can learn more about how Google collects and processes data specifically in connection with Google Analytics here.

7. Communications

We may engage you in service and promotional communications through e-mail, phone, SMS and notifications. We may also notify you about new features, additional offerings, events, special opportunities or any other information we think you will find valuable.

If you do not wish to receive such promotional communications, you may notify Sima Analytics at any time by sending an e-mail to legal@opsima.com or by following the "unsubscribe", "stop", "opt-out" or "change e-mail preferences" instructions contained in the promotional communications you receive.

8. Data Security

We implement industry-standard physical, procedural and electronic security measures to secure your personal data held with us and our Service Providers, in order to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information.

However, please be aware that regardless of any security measures used, we cannot and do not guarantee that our Site will be immune from any wrongdoing, malfunctions, unlawful interceptions or access, or other kinds or abuse and misuse.

9. Data Subject Rights

If you wish to exercise your privacy rights under any applicable law, including the EU General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), such as the right to know; the right to request access to, and rectification or erasure of, your personal data held with Sima Analytics; to restrict the processing of such data and to object to its processing; to port such data; or the right to equal services and prices — you may do so by contacting us at Legal@opsima.com.

Please note that we may require additional information, including certain personal data, in order to authenticate and process your request. We may redact from the data which we will make available to you, any personal data related to others.

Please also note that such rights are not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal data that we hold about you.

10. Roles & Responsibilities

Certain data protection laws and regulations, such as the GDPR and the CCPA, typically distinguish between two main roles for parties processing personal data: the "Data Controller" (or under the CCPA, "business"), who determines the purposes and means of processing; and the "Data Processor" (or under the CCPA, "service provider"), who processes the data on behalf of the Data Controller.

Sima Analytics is the Data Controller of its Visitors' personal data, and assumes the responsibilities of a Data Controller, solely to the extent applicable under law and as set forth in this Policy. In such instances, our Service Providers processing such data on our behalf will assume the role of Data Processor.

11. Additional Notices & Contact Details

Updates and Amendments: We may update and amend this Policy from time to time by posting an amended version on our Site. The amended version will be effective as of the date it is published. We will provide prior notice if we believe any substantial changes are involved. After such notice period, all amendments shall be deemed accepted by you.

External Links: While our Site may contain links to other websites or services, we are not responsible for their privacy practices. We encourage you to pay attention when you leave our Site and to read the privacy policies of each and every website and service you visit. This Policy applies only to our Site.

Our Site is not designed to attract children under the age of 16: We do not knowingly collect personal data from children and do not wish to do so. If we learn that a person under the age of 16 is using the Site, we will attempt to prohibit and block such use and will make our best efforts to promptly delete any personal data stored with us with regard to such child. If you believe that we might have any such data, please contact us by e-mail at Legal@opsima.com.

Questions, concerns or complaints: If you have any comments or questions regarding this Policy, or if you have any concerns regarding your personal data held with us, please contact us at Legal@opsima.com. If you are a GDPR or UK GDPR-protected individual, you also have the right to lodge a complaint with an EU supervisory authority, or the UK's Information Commissioner's Office, as appropriate.